Zalando x Sneakerness

Sneakerness Zürich, Switzerland's homegrown sneaker event partnered with Zalando, developed an AUGMENTED REALITY EXPERIENCE to support a competition for their guests.

Four exclusive Hot Drop sneakers up for grabs in an event-wide treasure hunt. Robinbushell.ch was commissioned to create a unique animation for each sneaker, as a reward to successful competitors.

There was a lot of creative freedom in this project, fun themes and plenty of opportunities to create with spontaneity and joy. I thank Bandara for bringing the project to me, and Sneakerness and Zalando for the rare ‘blank canvas’ to work with.