UBS / Star Manager

UBS social media campaign 'Star Manager' follows the escapades of Kashton, a fictional superstar. Customers participate in a game in which they take decisions for Kashton in the role of his manager.

A series of looping gifs which appeared weekly on social media platforms throughout the duration of the campaign. Made in collaboration with German branding agency SYZYGY.

All gifs were made from still images, which were augmented to create movement in the style of a looping cinemagraph.